After more than five decades of outfitting Boston’s dapper fellows, clothier Mr. Sid is finally focusing on the ladies.
BY EMMA JACKSON
The Marcia coat, made from Scottish Inchberry Saxony tweed
It takes guts to reinvent a classic. And brothers Stuart and Barry Segel, the third-generation owners of revered men’s clothing boutique Mr. Sid, prove they’ve got the moxie with the launch of their new apparel line, Sidney (iamsidney.com). The inaugural collection, called Broken Elegance, features
suits, tuxedos and coats that are made to measure for both men and women in modern cuts and prints that tiptoe toward bold. The brothers have also demonstrated they’ve got smarts—they tapped two fashion industry veterans to lend their insight into Sidney’s launch: Barry Wishnow, who’s held roles at Yves Saint Laurent, Calvin Klein and Hugo Boss, is consulting, and Berlin-based designer Agnes Schorer is the creative director.
“A day spent walking with my camera through Boston led to the theme Broken Elegance,” Schorer says. “For me this city is about independence, intelligence and charity, which are all ingredients of the brand,” she says.