IT ALL STARTED WITH AN IDEA.

Our story starts in 2006, when our founder asked: why can’t men’s underwear be better? After spending hours on a fishing trip in a clammy ocean suit, he wondered if there was a way to fend off the uncomfortable effects of chafing and friction down south. The answer was SAXX. Simply put, this is life-changing underwear. Our technologies move with you and deliver revolutionary comfort every step of the way.